NEURS Blog.

NEURS Provider Tip #1

Create a Provider Profile


Create a provider profile and upload a picture with the information on your company. Be as detailed as possible to spark interest with potential prospects. Your profile is then searchable to aspiring entrepreneurs who are looking for businesses or opportunities within the same industry.

The Top 5 Myths of Entrepreneurship


We are entering a new era. With the emergence of TV shows like Startup and Shark Tank, entrepreneurship is more popular than ever. Not to mention the changing economy which is forcing the millennial generation into a different mindset about job security and corporate America. In fact, a recent study found that over 58% of millennia's identify themselves as entrepreneurs. It's no doubt times are changing and an entrepreneurial movement is taking place. Let's uncover some common myths that may flip your perspective on the modern day entrepreneur.


Myth #1. You need to find venture capitalists or investors to fund your business.
There’s no need to fully fund your business in order to get it off to a great start. The chances of finding an angel investor or winning money on a reality TV show are slim to none. According to INC magazine, during the past 75 years, 99% of businesses in North America did not receive any upfront funding. Roll up your sleeves and get started with what you can. Make every attempt to self fund until the opportunities for capital present themselves.


Myth #2. Entrepreneurship is only for the wealthy. In fact, the word entrepreneur is defined by Google as: “a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so.” The wealthy aren’t the only ones starting businesses. There are many success stories of people who have gone from rags to riches fueled simply by the passion and desire to succeed.


Myth #3. A “start-up” is a tech company from Silicon Valley.
Facebook, Twitter, Google and other web based companies have coined “Silicon Valley” as the birthplace of start-ups. It has become such a trend, Norm Bradsky from Inc. magazine states "9 out of 10 aspiring entrepreneurs want to start some sort of web based business.” This is all hype of course. Regardless of the industry you’re in, if you build it from the ground up, it’s a start-up.


Myth #4. An entrepreneur is someone who develops a unique and original concept or product.
This is a trend that has been embedded in our brains over time. You don’t have to be the next Thomas Edison to become an entrepreneur. There are thousands of ways to start your own business. You can purchase a franchise, market a direct selling opportunity, start your own version of an existing business, and much more. If you are in charge of running or operating a business, whether you came up with an original idea or not, you are an entrepreneur.


Myth #5. It takes a large amount of money to start a franchise.
When most people think of franchises, they automatically think of the fast food industry. McDonalds, Dunkin Donuts, Taco Bell, and others all carry hefty startup costs into the millions of dollars. Don’t be fooled by the big name brands, these types of franchises may not even be the best value for you. Consider yourself first, not the business. Which franchise best suits your location, demographics and your own personal interests? NEURS.com offers a free compatibility questionnaire that will match you with your ideal business. You'll be surprised to find the average franchise fee is less than $30,000.


We are at the beginning of an entrepreneurial revolution. Don't let common misconceptions stand in your way. If you have the desire to become an entrepreneur, there's never been a better time, Start now!


Contributed by: Lauren Giraldo
Entrepreneur, Blogger and Online Content Manager @ NEURS.com
Contact: Lauren@neurs.com
Twitter: twitter.com/GiraldoLauren

Ever heard of a “Wantrepreneur”? It could be you…


No one seems to know who coined the term "Wantrepreneur," but one thing’s for sure, it’s become quite popular recently. Online dictionaries define the word as: “Someone who thinks about being an entrepreneur or starting a business but never gets started.” At NEURS we use the term "aspiring entrepreneur" to identify this growing market.


There are so many aspects of entrepreneurship that it’s easy to get caught up and never actually get going. Fear of failure, lack of connections, lack of capital, no game plan in place. Sadly these challenges deter even the best of us. Could this be you? Whatever the excuse for procrastination, taking on the risk of becoming an entrepreneur is far less hazardous than spending the rest of your life building someone else’s dream. If you want to evolve from a wantrepreneur to an entrepreneur take a look at these action steps.


Get started already!
Wantrepreneurs simply talk about ideas, where as entrepreneurs act upon them. Here’s what happens: we mentally prioritize our “to-do” lists; we start with the easy tasks first, putting off difficult tasks till the end, yet these challenges are usually the most important aspects of getting started. As you go along, more things are added to the list leaving you with nothing to show for yourself except busy work. Does this sound familiar? Here’s how to combat this common error.


Create Sub- Projects
Vitalize your long term goals. Identify the tasks necessary to make these goals a reality. Realistically prioritize your tasks and then break them down into mini-projects. This will eliminate the desire to procrastinate by allowing you to focus on the immediate tasks at hand. As you check them off it will give you an enormous sense of accomplishment which will keep you moving forward.


Connect with the right people
Engage online with people in your niche market and develop personal relationships with them. The most important part of this process is keeping a contact list. These individuals can later become customers, employees; investors or even just people who can help spread the word about your business. Use as many online platforms as possible to make these connections. For example, NEURS.com offers the ability to connect with providers of services like web designers, business coaches, marketing experts, manufacturers and thousands of individuals who can become potential business partners. Facebook and Twitter are great platforms to use for connecting with like minded prospects that can help promote your business on social networks.


Realize you cannot Fail
Understanding and embracing failure is a key quality of all successful entrepreneurs. Thomas Edison was quoted “I have not failed; I have been successful in identifying over 1,000 ways in which it won’t work, thus I am closer to figuring out how it will work.” If you adapt this perspective you will realize that it is impossible to fail. In fact, this would mean that each time you fail you actually increase your chances of success and will develop a significantly better business or product.


So the question remains. Are you a Wantrepreneur or Entrepreneur?
The choice is yours.




Contributed by: Lauren Giraldo
Entrepreneur, Blogger and Online Content Manager @ NEURS.com
Contact: Lauren@neurs.com
Twitter: twitter.com/GiraldoLauren

Unleash the True Brilliance of Your Brand- PART 2


By word of mouth alone, you can grow a worldwide successful brand. This is the most profound and exciting opportunity that exists anywhere in the world.


First Question to Answer:


How can I make my brand infectious?


We know about B2B (Business to Business), we know about B2C (Business to Consumer), but today the game is about C2C (Consumer to Consumer).

You must figure out a way to make your brand infectious so those in your community will virally spread the meaning and value of your brand with velocity. The goal is about maximizing the spread of your brand from Consumer to Consumer?

Find the right answer to this question… everything else will naturally come together!

So What Makes Your Brand Go Viral?

I spent six-weeks researching businesses that went from zero to multiple millions in four years or less. Companies like Coolest (Raised $13-Million on Kickstarter) Threadless, SPI Belt, Dollar Shave Club (16-Millon Views) and others.

Below, I highlighted the 10-principles that made those brand become infectious and go viral.

Warning - No Silver Bullet

The list of ten principles is very simple to read and understand, but to successfully execute is a big task. Yes, sometimes a brand gets lucky with something very simple that goes viral, but that's very rare.

In the case of "Coolest" brand that just raised $13-Million on Kickstarter, their first attempt was a huge failure. They spent 9-months re-grouping and planning for their second attempt. This time it was a huge hit and became the new record holder for the most successful campaign in the history of Kickstarter.

Foundational Concept

In my research, I discovered one foundational concept in common with all of these brands that were infectious and went viral.

Their focus was on "Why".

"People who know HOW will always work for people who know WHY."

People want something different, something that tells a STORY. They want to do business with people who believe, what they believe.

To me, their focus was more about attracting a tribe of liked minded people who "believe" what they believe! It's very clear that people don't buy just what you sell, they buy WHY you do it.

Why beliefs you stand for are at the core of all great brands.

Principles of infectious Brands

You get rewarded for…


1. A remarkable product that makes people want to "remark" about it. (Ideas that spread, wins!)


2. A product that is founded with a passionate story that has the right intent and cause for a specific tribe that solves an interesting problem. (The cause can be defined in three words)


3. A product that tells a story of a shift in culture and challenges status quo with its own unique language. (Creates a new trend)


4. The brand creates a passionate movement. Something that matters and has meaning that creates strong feelings within the tribe. (People crave passion)


5. A brand that connects to a specific market with focus and attention so they can easily talk to each other. (Find the right spot)


6. A unique product designed for customers, verses selling customers on the product.


7. A simple product with very few seamless choices as possible and little thinking involved.


8. A brand with charisma and the tribe is obsessed and desperately cares so they will tell their friends.


9. A product that creates advocates, then organizes and leads them.


10. It gives people what they really want…


+ Be Recognized (Physiological Oxygen)
+ Be Fashionable (In with trends)
+ Inclusion Within Circles (Community)
+ Be Part of Something (Movement)
+ Something cool/hip to Talk About (C2C)


Read Unleash the True Brilliance of Your Brand- PART1 here: https://en.neurs.com/blog/view/unleash-the-true-brilliance-of-your-brand


Contributed by: Rick Rainbolt
Entrepreneur, Investor, Team Builder, Speaker and Author
NEURS: https://my.neurs.com/account/provider/591
LinkedIn: www.linkedin.com/in/rickyrainbolt/
Contact: Ricky@RickyRainbolt.com

7 STEPS TO SUCCESSFUL SELLING

7 STEPS TO SUCCESSFUL SELLING

No matter the industry you are in, whether you're brand new or a seasoned veteran, we're all in the business of making sales. The sales process often gets over complicated, when in reality, taking time to prepare can make this process simple and seamless. The sooner you figure out the best sales process for your particular business, the sooner you will see your revenues take off! The secrets to your success in sales may be easier than you think. Here are seven tips to help you get started.


Step 1 – Gather the prospects (Who are the buyers?) Knowing your target audience is the first important step to successful selling. Do your research. Remember the 80/20 rule – 80% of your revenue will likely come from 20% of your customer base. The highest return for your time and money is being in the right market! Do not waste your time and money unless the person you intend to present your product or service fits your market. The check/payment provider is your target – not necessarily the end user.


Step 2 - Gather information Gather information about your target market before and during your contact with them. Ask questions – do 75% of the listening and 25% of the talking. Learn about their business so that you can ensure your presentation makes it obvious they need your product or service. Take away objections with knowledge. Being prepared shows you care about them.

Step 3 – Present Your Product or Service Focus on how purchasing the product or service benefits them. Do not focus as much on the features. Remember that a feature is a fact. Facts can be covered quickly and effectively with a 1-page summary. Few people want to hear facts. Most salespeople focus on the facts. A benefit is how your product or service makes them feel and how it provides impact. Make sure that when you present your product or service that you make them feel good about the benefits.

Step 4 – Let the potential buyer try the product or service without obligation Now that you have found ways your customer can use your service, it is time to let them try it. Would you buy a pair of shoes without trying them on? A car? Clothing? Whether it is a matter of tasting, smelling, touching, or feeling, people will buy when they are engaged. Once they try it, they are more likely to buy it.

Step 5 – Ask them to purchase your product or service If you have followed steps one through four, then step five is easy. You sought them out as a viable client that you could provide a benefit, you have researched their firm to ensure your information is accurate, you have listened to your client and found out they need your product. You have presented the product and let them try it. So ask them to buy! “Are you prepared to purchase my product today?”

Step 6 – Deliver & Appreciation Deliver the final product or service and thank them for purchasing. Then follow-up for customer service. Send them a thank you card! Follow up with a survey. Show true appreciation.

Step 7 – Follow up & Referrals Within 2-4 weeks, no later than a month, ensure the customer is satisfied with your product/service(s). If no, fix it; if yes, ask for referrals.



Contributed by: Tony Drexel Smith
NEURS Founding Member, Buisness Consultant, Business Plan expert
NEURS: https://my.neurs.com/account/provider/327
Contact: Tonydrexelsmith@gmail.com


Unleash the True Brilliance of Your Brand

The Reality:
The reality is that very few entrepreneurs and leaders have a properly developed brand for today’s New Digital Brand Generation. The reality is; over 75% of the products and services launched and 600,000+ entrepreneurs and small businesses FAIL every year in the US alone.

Without a well-defined brand, you are simply a hard worker and you will have to negotiate more and earn much less than you deserve. The reality is, today is about the new digital brand generation and you better understand how it works and get very good at it, or you may become part of the group mentioned above.

The Risk:
In this generation, if you do not have a well crafted ‘digitally’ executed brand, you run the risk of consumers or prospects in a matter of seconds, rendering your brand irrelevant. More often than you think, 90% of brands are behind the digital brand curve and stuck in the mud.

This is why you have to embrace the velocity of ‘digital’ change, when it comes to developing and marketing your brand. If you have a properly developed brand, you can greatly advance and accelerate the market position of your brand.

What to Focus On:
This new generation of digital consumers demand real and credible engagement along with rich interactive content the way they want it, when they want it and how they want it.

To be BRAND competitive you must take new ideas that are relevant, then achieve the consumer’s expectation and give them a great emotional experience. Brands today must exceed the promise with intelligent content and a unique users experience that has lasting emotional impact.

It’s not so much about your product or service - It’s more important how you communicate your brand and the “Consumers EXPERIENCE” when interacting with your brand.

What this Means:
It’s about bringing your brand alive because the tendency is to be the same - a bunch of lookalikes. From the consumers perspective, it look like everybody is doing what you do, they are teaching what you teach and selling what you sell.

Your most important points of differentiation for your brand, is HOW you are doing it! It means we must focus on the consumers EXPERIENCE they have with your brand, products and services you sell.

Your brand must be living and breathing and the CONSUMER EXPERIENCE is what must be differentiated. What creates brand recall is a brand that’s relevant, credible, exceeds the “experience promise” and creates an unforgettable emotional experience.

The Outcome:
Ambitious leaders and entrepreneurs will own a respected and credible “first choice” MEGA Brand in their target market. The outcome is expanded market reach, greater market share, and increased brand loyalty.

Even more importantly, your consumers will experience a rich interactive emotional connection to your brand. They will see you as being irreplaceable and delighted to refer and keep coming back to do more business with you year after year.

Take Action:
Good digital branding is like a tool that works better than any other marketing method I know. An increasing number of professionals, entrepreneurs and solpreneurs are embracing digital branding as the guiding philosophy for building and growing their business.

A well-established digital brand will take YOU from a dime-a-dozen, one on every street corner commodity, to a MEGA BRAND™ in a thirsty target that you dominate. It’s NO LONGER “A-Nice-Thing-to-Have”; it’s an absolute must!

Branding effectively and connecting with customers is not about how much money you have to spend, but about how clearly, consistently and relevantly you can communicate your brand message in everything you do.

A well-developed digital brand is your worldwide workforce that spells enormous opportunity.

Word of Mouth:
Why is it so important to get your community to virally spread the meaning and value of your brand? Word of mouth is now the number one and most effective way to sell your brand, products and services.

It’s very consistent among all research, that 78% of consumers trust peer recommendations compared to only 14% that trust advertisements. Genius.com, reports that 24% of social media ‘word of mouth’ leads convert to sales opportunities.

Today you can plug into the social media channels and build relationships and that means more business. By word of mouth alone, you can grow a worldwide successful brand. This is the most profound and exciting opportunity that exists anywhere in the world.


First Question to Answer:

Ask the question…

How can I make my brand infectious?

We know about B2B (Business to Business), we know about B2C (Business to Consumer), but today the game is about C2C (Consumer to Consumer).

You must figure out a way to make your brand infectious so those in your community will virally spread the meaning and value of your brand with velocity. The goal is about maximizing the spread of your brand from Consumer to Consumer.

Find the right answer to this question… everything else will naturally come together!


Contributed by: Rick Rainbolt
Entrepreneur, Investor, Team Builder, Speaker and Author
NEURS: https://my.neurs.com/account/provider/591
LinkedIn: www.linkedin.com/in/rickyrainbolt/
Contact: Ricky@RickyRainbolt.com